A tier system can make or break your loyalty program. At first glance, they might seem effortlessly manageable, maybe even a fun task to work on: Come up with a few cool names, set a point threshold, ...

As 2024 came to a close, British Airways announced it would rebrand its British Airways Executive Club loyalty program to "The British Airways Club" and shift to a revenue-based program for earning ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...