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Five common types of retail window displays and practical tips
In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand id ...
Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...
Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...
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