Products move from the producer to the customer through the market value chain. This chain includes anyone who handles or enhances the product on its way to the market. Your analysis of this chain can ...

The value chain depicts all of the key profit-building activities a company engages in, beginning with inbound logistics and moving through operations, outbound logistics, marketing and sales and ...

Tilman Breitenstein of BASF sets out how companies can use value chain analyses to identify where to focus IP resources, from a beer maker’s perspective Patent attorneys are increasingly being asked ...