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As agents act on behalf of brands, marketing leaders must help design the passports that define acceptable behavior.

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Google’s latest AI research reveals new on-device intent prediction method to predict your next move directly on your device ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.

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As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how businesses understand user intent. Within the world of B2B and B2C commerce, ...