Unity stock is getting hammered as AI fears escalate.

Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts. The post Unity will soon let you create casual games using simple text prompts appeared ...

An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be unveiled at GDC.

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and growing real-time 3D (RT3D) content, announced today their support for visionOS is now available. Unity’s ...

According to Game Developer, Bromberg explicitly spoke of "complete casual games" – so Unity is not promising that blockbuster productions can suddenly be cobbled together via text commands. However, ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

Epic Games is teaming up with arguably its biggest game development rival, Unity, to bring games made using Unity’s engine into Fortnite. The change will mean that Unity games could sit alongside Epic ...

Gamescom may have only just finished, but there’s another tentpole developer event that’s fast approaching. Unite, an annual celebration of Unity’s game developer community, returns to Amsterdam this ...

Unity's growth appears to be improving, driven by the rollout of its Vector AI advertising platform. Vector AI is now Unity's largest and fastest-growing segment, and its growth is still accelerating.