Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

The narrative of human existence has long been shaped by archetypes—universal patterns of behavior, thought, and emotion that resonate deeply across cultures and epochs. Derived from Carl Jung's ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

These eight books offer powerful insights into human psychology, helping you understand why people think, feel, and behave the way they do. Understanding human behavior is a lifelong journey, and ...

Scientists have developed a new AI algorithm that can separate brain patterns related to a particular behavior. This work promises to improve brain-computer interfaces and aid with the discovery of ...

Michael Davis is the CEO and founder of Merek Security Solutions, a data mindfulness and cybersecurity firm out of Santa Fe, New Mexico. In today's digital age, businesses should understand human ...