In manual toothbrushes, Colgate widened its brand market leadership in the U.S. with its market share in that category at 41.9% year to date, supported by the success of Colgate Total 360° Advanced ...

Brand loyalty is a fickle thing. Just think of the divides that happen when you find out a friend is a Coke person instead of a Pepsi person, or the silly arguments that happen between smart, sane ...