CUPERTINO, Calif. -- The Vision Pro, Apple's first new product in seven years, will officially launch in stores on Friday in the US. The mixed reality headset is set to go on sale at Apple Stores ...

Almost a year and a half after its launch in the United States, Apple Vision Pro is struggling to take off. The sales have not even reached a million units, and critics have focused on the high price ...

In 2023, the flagship reveal at Apple’s WWDC keynote was unquestionably the debut of the Vision Pro. The headset wasn’t just Apple’s first all-new platform since the Apple Watch. It was also the ...

The Wall Street Journal and other outlets have reported that Apple is struggling to sell the Vision Pro, a futuristic augmented reality wearable with a depressing (for me) $3,500 price tag. While the ...

Apple’s announcement of the Vision Pro headset in 2023 was pretty hyperbolic about the device’s potential, even by Apple’s standards. CEO Tim Cook called it “the beginning of a new era for computing,” ...

With the recent releases of visionOS 26 and newly refreshed Vision Pro hardware, it’s an ideal time to check in on Apple’s Vision Pro headset—a device I was simultaneously amazed and disappointed by ...

The latest Vision Pro headset boosts processing power and improves comfort. Photo: Leander Kahney/Cult of Mac Apple prepares to launch its first major update to the Vision Pro AR/VR headset as early ...

Having reportedly shelved work on a cheaper Vision Pro, Apple is apparently pivoting its focus to smart glasses—and hoping it’s not too late. If Apple wants to match the grip Meta has on the smart ...

The M5 doesn't remake Apple Vision Pro into a hit consumer product, nor does it solve Apple's ongoing issues with a lack of developer interest in the platform, but it is better, and that may be enough ...

Apple is reportedly working on two new versions of the Vision Pro headset, but of the two, the AR glasses-style model has ...