iPhone 18 Pro prices could hit $1,399 as AI demand quadruples memory costs, with Tim Cook confirming increases are unavoidable.

Apple on Thursday announced price hikes on MacBook and iPad. Last week, CEO Tim Cook said price hikes were coming due to surging memory and storage costs. The memory crunch is in the financials of ...

If youve been planning to buy an iPhone, iPad, MacBook, or Mac, you may want to make your purchase sooner rather than later.

Apple raised prices on a slew of its MacBook and iPad products on Thursday, blaming the hikes on an AI-driven surge in demand ...

Apple CEO Tim Cook had earlier warned of price hikes due to the memory chip shortage, saying "price increases are unavoidable ...

Apple raises MacBook and iPad prices by up to 42% as memory chip costs surge. Check the full list of new MacBook, iPad, Vision Pro and HomePod prices.

Apple's price increases are here. The $599 MacBook Neo will sell for $699, whereas the iPad Air now costs $749. Here's the full list of affected products.

Tim Cook has less than two months left as Apple CEO. On Wednesday, he announced the largest domestic manufacturing commitment ...

During the earnings call this week, Apple CEO Tim Cook said the MacBook Neo has exceeded the company’s expectations. The response has apparently been “off the charts.” He also admitted that Apple ...