A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Like mules, which can carry cargo equaling about 20% of their body weight for more than a dozen miles, strategy statements are often tasked with taking on super-heavy loads. Too many of them now ...

The New US National Security Strategy (NSS) has been released. This is a critically important document prepared by every administration that sets out the United States’ national security priorities, ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

What are we to do when an ideological tract masquerading as a strategic roadmap — I refer to the 2018 National Defense Strategy document — becomes the de facto template for defining America’s ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Businesses that use a formal business plan are 30% more ...

The Trump administration prioritises deterring conflict over Taiwan by maintaining military superiority, according to a newly released National Security Strategy document. The U.S. aims to build a ...

The Biden administration recently released its first National Security Strategy. As is the custom in Washington, the document was greeted with fanfare by bureaucrats eager to promote their work, beat ...

Text signed by president seems to echo ‘great replacement’ theory, saying Europe faces ‘civilisational erasure’ Donald Trump’s administration has said Europe faces “civilisational erasure” within the ...