Helping choose your company’s strategy is one of the key roles any business leader plays. But if our behaviors don’t match up with that strategy, we’re sure to send confusing mixed messages to the ...

When creating a business plan, many marketers miss the opportunity to clearly define their strategy. A well-defined strategy is vital for a team to understand what needs to be done and which areas ...

“Unforgettable days always start in normal ways.” That’s what I told Olivia, the founder and CEO of a sustainable beauty startup, during our first meeting. We were cozily seated in her company’s light ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

What is a brand strategy? A brand strategy is a complete guide, a comprehensive road map that helps outline the details of your business. It includes your brand's mission, values, vision, target ...

While data strategies are far from a recent development, many businesses struggle to get the right levels of engagement in the strategy and business functions questioning the accuracy of the data ...

Dominant business strategies define how businesses approach production, marketing and service. Owners make certain strategies paramount while downplaying other approaches. Company management focuses ...

Continuous testing is both a practice and a mindset. Developers and quality assurance specialists initiate the practice of continuous testing in the devops CI/CD ...