The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.

As a noted sticker enthusiast, I’m always on the lookout for news at the intersection of stickers and technology. Which is why this report from 9to5Mac caught my eye: Apple is apparently starting to ...

What began as a marketing flourish in the early 20th century has become a quiet backbone of modern grocery retail.

Over the years, dairy producers have really milked the creativity well to advertise their product. Remember when celebrities like Britney Spears, David Beckham and Jennifer Anniston sported milk ...