There are right ways to market a movie or event and then there is the Sony way. Although during this article I talk about the movie industry, something I know a little about from working on marketing ...

Marc Weinstock is out as president of worldwide marketing at Sony Pictures. Sony Pictures Entertainment chiefs Michael Lynton and Amy Pascal decided to make a change in the studio’s marketing team ...

Danielle Misher and Damon Wolf have been named co-heads of marketing for Screen Gems, TriStar and Acquisitions. By Gregg Kilday Freelance Contributor As it reorganizes its marketing staff with an eye ...

Josh Greenstein, president of worldwide marketing and distribution at Sony Pictures Entertainment’s Motion Picture Group, has just sent a memo to staffers announcing the company is cutting down on ...

EXCLUSIVE: Sony Global Marketing Co-President Andre Caraco and Tri-Star/Screen Gems Co-Head of Marketing Joe Whitmore announced this afternoon that Trailer Park and Open Road vet Dana Flowers is ...

Sony will be giving a stocking stuffer to gamers in order to settle charges with the Federal Trade Commission. The company will be coughing up some cash for consumers who bought their Playstation Vita ...

Anyone with common sense would know that marketing a product extensively will, undoubtedly, persuade potential consumers to purchase more of a particular brand of product or service. It’s the reason ...

In the games industry, when something works, you do it again and again until it stops working. And sometimes you keep doing it even then. With more than 100 million PS4s sold and a commanding lead ...

Sony's opening up of its in-game advertising platform will spark a battle among Double Fusion, IGA and AdScape. According to an Advertising Age article, Sony will offer an open platform on the ...

EXCLUSIVE: A year and change after he left Paramount to become President of Marketing and Distribution at Sony, Josh Greenstein has reorganized his department globally. He laid out the details in an ...

Streaming News Star Trek: Starfleet Academy's Latest Poster Made Me Worried About The Show's Tone, But I'm Relieved After Seeing A New Clip Streaming News I've Had An Opinion About Adam Sandler's ...

A makeover of the Sony Pictures Entertainment film marketing operation that began earlier this year gained steam Friday with the news that the unit’s president of domestic marketing, Dwight Caines, ...