Latest report, “Designing a Better Ad Pod,” shares key considerations for publishers on how to structure their ad breaks in terms of length, architecture and frequency. Among the key findings: Ad ...

FreeWheel has announced that it is working with MediaScience on a new initiative, The Viewer Experience Lab, that will help media companies ensure a quality experience for viewers across the growing ...

NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, and MediaScience, released new findings from its Viewer Experience Lab initiative.

FreeWheel has partnered with MediaScience to create a Viewer Experience Lab, with the goal of helping media companies ensure a quality advertising experience across traditional and emerging ...