(Credit: Shutterstock) Paint a room in light colors to make it look bigger. Wear black to look slimmer. These are well known facts about how color influences our perception—but it's not all black and ...

The psychology of color—and its power of persuasion—are critical aspects in marketing, where competition is steep and both consumer attention and product cycles are short. New research on color theory ...

Cooper Hewitt, Smithsonian Design Museum presents “Saturated: The Allure and Science of Color,” an exhibition on view May 11 through Jan. 13 that explores the elusive, complex phenomenon of color ...

An appealing photo of a pizza or other menu item can help a restaurant increase sales – especially if the right filter is used, a new study suggests. Photos high in color saturation make food look ...

Perhaps unsurprisingly, it involved a scientific lab and laser beams. "Scientists recently discovered this new shade during a study in which they manipulated the human eye," explains Michael Rolland, ...