Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Historically, public opinion surveys have relied on the ability to adjust their datasets using a core set of demographics – sex, age, race and ethnicity, educational attainment, and geographic region ...

One of the claimed advantages of RBS surveys is their efficiency. Unlike RDD surveys, which rely on lists of potentially working telephone numbers, RBS surveys use lists of actual Americans. Despite ...