Oracle, for as long as anyone in IT can remember, has always trailed Salesforce when it comes to providing the best CRM software, even after Oracle acquired Siebel, the pioneer of the category, in ...

Salesforce CRM and Oracle ORCL are two of the biggest names in the cloud software market. Both companies offer powerful, enterprise-grade platforms spanning customer relationship management, ...

The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at their collective heels. “Salesforce is definitely on an accelerated path, ...

Business-to-business marketing, at least in tech, is all about making the tech buyer absorb the talking points they need to justify the purchase to their bosses. Salesforce does that arguably better ...

Salesforce has been increasingly looking into PostgreSQL, an open source database, and hiring people who could provide some alternative to Oracle. The rationale is clear: Salesforce needs to diversify ...

If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there. Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame ...