Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Working at an SMS marketing company means that I’m always on the lookout for global brands ...

Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be the most effective. Yet, surprisingly, only 35 ...

Buzz (or ding)! A new text (SMS) message lights up your phone, and you see it’s from a brand you recognize. In most cases, whether you click the link or type “stop” depends largely on how that message ...

Text messaging is considered one of the most effective methods of driving traffic to an e-commerce store. According to a recent study, it has been found that more than 60% of the business struggled ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...