AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying ...

SEO will never go extinct, but it is entering a new evolutionary phase. As generative AI search engines reshape how people discover information, the definition of SEO needs to include optimizing for ...

SearchneedsLOVE is a next-generation SEO intelligence platform designed to make top-tier SEO accessible to everyone. By ...

As AI-powered conversation engines like ChatGPT, Claude and Gemini rapidly change how audiences discover and consume information, organizations must adapt their content strategies to keep up. Adopting ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing ...

December 29, 2025 – PRESSADVANTAGE – Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...