In 1954, psychologist Julian B. Rotter proposed the concept of locus of control. He said it contained two ends of a continuum. On one end of the continuum is the internal locus of control. On the ...

In traditional media environments, the main type of control available to consumers is to alter their own opinions and judgments or to approach or avoid the mass media message. Most research in the ...

A test of the construct validity of the Health Locus of Control (HLC) scale is presented within the largerframework of Rotter's social learning theory. Self-reported compliance behavior was predicted ...

Do you think that the events in your life — getting hired or getting fired, falling in or out of love, moving from one city to another — are due to your actions or some outside power? How you answer ...

This study investigated the effects of three factors on a representative's bargaining: (a) an opposing constituent's announced bargaining stance, (b) an opposing representative's bargaining, and (c) ...