Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Capstone courses integrate knowledge, concepts, and skills associated with an entire sequence of study in a program. This method of assessment is unique because the courses themselves become the ...

In the world of business, methods of organization can be used to convey an idea, relay information, assemble a procedure and seal a deal. Methods of organization create order and direct the thoughts ...

A growing share of polling is conducted with online opt-in samples. 1 This trend has raised some concern within the industry because, while low participation rates pose a challenge for all surveys, ...

One of the claimed advantages of RBS surveys is their efficiency. Unlike RDD surveys, which rely on lists of potentially working telephone numbers, RBS surveys use lists of actual Americans. Despite ...