(Bloomberg) -- In January, Puma SE launched a grassroots marketing campaign to turbocharge its return to the sport of running. The 77-year-old German shoemaker put out a call on social media for ...

PUMA always jumps out to an early lead over the competition, and this year is no different. Earlier today, PUMA unveiled the latest evolution of its hero running franchise with the launch of the ...

With the brand gaining steam in the ultracompetitive running market, Puma has revealed the two newest shoes in its popular Deviate Nitro franchise. The new shoes are the Deviate Nitro 3, which is an ...

Nearly a decade ago, Nike’s Vaporfly 4% ushered in running’s “super shoe” era. With its big-rebound super foam midsole and carbon plate, boasting 4 percent efficiency gains, that shoe's revolutionary ...

Puma athlete Fiona O'Keeffe crosses the finish line first at the 2024 U.S. Olympic team trials Mike Ehrmann/Getty Images Eight years into the supershoes era and, from a position of relative anonymity ...