Ever wondered how to implement behavioral progressive profiling throughout your potential customers' awareness journey so you can drive demand generation? In a "perfect" world, your ideal customer ...

As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

When writing these articles, I want to provide insight while trying to keep the topic engaging and entertaining. Sometimes the points are lost in the fun. In my last postI discussed progressive ...

Subscribers change over time. Their needs change. Their interests change. Their goals change. And change can be very dramatic from year to year and season to season. So even if your email program has ...

WARRINGTON, England, July 11, 2023 — Today Cassie, the consent and preference management platform serving Fortune 500 companies globally, debuted new Progressive Profiling and Identity Service ...

Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries. Yet B2B organizations are still trailing behind their B2C counterparts in terms of ...

Cassie is a consent and preference management platform that seeks to help businesses build long-term relationships with customers that engenders trust. Cassie enables businesses to collect, store and ...