Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...

After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left. This spike in digital video deals, along with a post-pandemic decrease ...

Linear TV is taking a programmatic turn. Charter’s full linear footprint is going programmatic, the result of a partnership announced Wednesday between Spectrum Reach, the ad sales division of Charter ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Fox Corp. said it made a deal to use Magnite’s sell-side platform to enable programmatic sales across its OneFox advertising inventory. OneFox advertisers with access to stream audiences across ...

Google has downplayed stuttering online ad rates by highlighting the momentum behind its programmatic business sparked by video as it steps up efforts to address concerns around viewability.