The programmatic TV (PTV) ecosystem is growing, but a 4C white paper on the subject points to a number of barriers that are inhibiting its wholesale adoption -- particularly a fear that PTV will rip ...

Despite the clear strategic business advantages, programmatic platform adoption is still often met with significant resistance from some advertising agencies. There is no doubt that change can be ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web of causes for the contradiction of rising ad spend and ...

In the run up to an upcoming training programme run by The Programmatic Advisory, in conjunction with ExchangeWire, The Programmatic Advisory's founder and CEO, Wayne Blodwell, highlights the ...

After interviewing over 100 advertising and publishing execs, online video platform Ooyala has released a report card on programmatic video advertising. Working with MTM Research, Ooyala has learned ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

Spending on programmatic ads in the UK is getting closer than ever to smashing the £1 billion mark, now accounting for nearly half of all display ads. By 2018 it is estimated that around 70-80% of ...

Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing, has integrated its programmatic guaranteed buying with a vendor directory and ...