Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might be forgiven for not realizing it given the genuine excitement and ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...

This article first appeared on GeeMee's own blog. The digital advertising landscape has undergone a seismic shift from 2024 to 2025, with machine learning (ML) emerging as the cornerstone of modern ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. While Autumn is a season of change, ushering in new colors and ...

It's a challenge to reach key decision-makers at high-value companies. Yet they are the very people who make buying decisions! Discover how programmatic ABM automates ad delivery to your targeted ...

Machine learning is revolutionizing programmatic advertising, write David Sebag, (SVP product management) and Mark McEachran, VP platform product management). Here's how. While the rest of the world ...

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic ...

The term machine learning was first introduced by Arthur Samuel in 1959. Machine learning is a type of artificial intelligence that gives computers the ability to learn without being explicitly ...

Recently, quick-service restaurants are feeling more and more pressure to stay relevant in a highly competitive industry. Some brands are turning to one of digital marketing’s biggest assets, machine ...