adexchanger

Define It – What Is Programmatic Buying?

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...
Medical Marketing & Media

Epocrates partners with DeepIntent to deliver programmatic ads at key POC moment

For years, point-of-care advertising aimed at healthcare providers has operated on a simple premise: get your message in front of clinicians while they’re somewhere near a patient. A waiting room ...
The Drum

10 benefits of programmatic advertising to add to your media mix

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

DeepIntent Partners with Lane4.io to Launch a New Programmatic Path to Point-of-Care Inventory

DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Lane4.io, the first and only supply-side platform (SSP) built for Electronic Health Record (EHR) and ...

epocrates and DeepIntent Announce First-to-Market Partnership for Programmatic Access Across Point-of-Care Advertising

BOSTON, May 26, 2026--epocrates, a leading digital platform for clinicians, today announced a first-of-its-kind partnership with DeepIntent, the leading healthcare demand-side platform (DSP), to bring ...
Entrepreneur

How to Dissect What ‘Programmatic’ Means for Your Business

Opinions expressed by Entrepreneur contributors are their own. The online marketing industry is chock-a-block with terms and acronyms that are incomprehensible to everyone but insiders. That’s why I’m ...
Radio World

Programmatic Is Coming … But It’s Not What You Think

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.
ExchangeWire

Your Dev Queue is Where Programmatic Revenue Goes to Die

Modern media organisations face an unprecedented storm: organic traffic is squeezed by AI discovery engines, identity ...
MediaPost

Programmatic Ad Spend Is Forecast At $157.35 Billion For This Year

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

G-Stacker Outlines Structured Workflows for Multi-Location SEO Automation

WILMINGTON, DE - May 28, 2026 - PRESSADVANTAGE - The platform’s core process is centered around what G-Stacker ...
Forbes

Three Reasons Programmatic Technologies Should Be Part Of Your Marketing Strategy

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, ...