How are profitability, market share, and the digitalization of a company connected? To get to the bottom of this question, the researchers developed a new profitability model based on over 6,000 cases ...

It’s a challenging time for the retail industry. On the one hand, e-commerce sales have exploded. But so have consumer expectations and other pressures that are squeezing profit margins. Despite ...

Small and medium-sized businesses (SMBs) aren't just the backbone of the economy, they're also one of the biggest opportunities for marketing agencies today. There are millions of SMBs worldwide. In ...