In recent years, the term “product-led growth” has become increasingly popular and, frankly, somewhat of a buzzword. The idea is simple: Instead of relying solely on traditional marketing and sales ...

Durga Krishnamoorthy is a seasoned digital product leader specializing in new product development, product growth and ...

Product-led growth (PLG) is a strategy where a company relies on its product to attract, engage, and retain customers. Product-led growth (PLG) is a strategy under which a company focusses on using ...

Product-led growth is a hot topic these days. Product-led organizations desire a deeper connection with their customers and users. They attempt to understand their problems and anticipate what the ...

Following the valuation collapse of the last 12 months, the phrase “efficient growth” is reverberating around SaaS boardrooms worldwide. Every software leader is seeking to boost revenues, cut costs, ...

Though EdTech is still in its infancy, it’s growing continuously and has the potential for even more growth. Before, EdTech companies’ products were incredibly basic due to a lack of demand and rather ...

Anna Maikova is a distinguished product marketing specialist with experience in promoting complex technological solutions. She has been leading product marketing at Gan.AI, a company specializing in ...

Technology is the cornerstone of modern business, and new technologies are being developed and adopted at an increasingly rapid pace. And as more technology companies enter the market, many are ...

First-time founders often focus on perfecting their product — but even the best product in the world will struggle without an effective plan to reach and engage the right audience. Focusing on sales ...

Enterprise tech companies usually grow by investing in a costly sales and marketing operation, suffering through long, expensive sales cycles. Eventually, if it works, their software is adopted “top ...