Releasing a new product is not a task to take lightly. If the product does not sell as planned, it is a wasted investment in advertising, inventory costs and manufacturing. To avoid this scenario, it ...

Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

While Lean principles have been known and applied in a variety of manufacturing processes, the applications in product development have been slower to come. Several companies have also applied Lean to ...

This file type includes high resolution graphics and schematics when applicable. Product development processes were not a big deal until 1983, when several noteworthy articles outlined the merits of ...

People not involved on the inside of product development tend to have relatively little insight into the subtle ins-and-outs of what goes into the development process. Often, people think things are ...

This is a one (1) unit course. The ability to develop new products and bring them successfully to market is a critical capability for all companies. Often there is insufficient attention paid to the ...

Product development may be understood generically as all the things that happen from the initial conception or invention of a product to the point when a product is launched into the market. It can ...

Technology products are not static. They evolve in response to shifts in the market or changing customer expectations. The most successful companies prioritize product development to maintain a ...

Product development, no matter the industry, is both an art and a science. Bringing a concept to life requires intensive research, ingenuity, risk-taking, iteration, testing, and a little magic. More ...

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings. To explore the latest and most promising use cases, I spoke with cutting-edge ...