Whether responsible for the success of a Web site or merely contributors of content, marketers must understand the skills and processes required for achieving the site's communications objectives. Yet ...

Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do ...

There are 12 distinct tasks in the content creation process. Let’s take a look at each one. Keep an eye on the content after it has been published to make sure it’s doing what it’s supposed to. Are ...

You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for you. The ...