American teacher Mary Williams, circa 1950. Most predictive AI deployments are scrubbed. Why? They didn't forecast the potential value in business terms like profit or savings. Imagine you're ...

AI has become a fundamental cornerstone of how tech companies are building tools for salespeople: they are useful for supercharging (and complementing) the abilities of talented humans, or helping ...

Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success.

Have you heard this from an executive in a meeting recently? “We really need to start using AI.” With new AI innovations revealed every day, the pressure is on for companies to simply “use AI” to keep ...