Predictive analytics has always seemed like a great tool for business marketers: a way to create better-targeted customer treatments without hours of painstaking research. Indeed, consumer marketers ...

So what's next? What's next is what's next--the ability to forecast where events are heading, then make informed decisions based on that assessment. Predictive analytics, the scientific name for using ...

The ability to predict customer behavior and react to it in a consistent, data-driven manner will become table stakes for ...

Hitachi Vantara Wednesday expanded its storage software with enhanced intelligence for improved automation and predictive analytics in heterogeneous storage environments. The company also unveiled ...

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/6lwl3d/predictive) has announced the addition of the "Predictive Analytics ...

It seems to be premature to pick an enterprise analytics supplier. While many vendors are working feverishly on technological integration and convergence, all of their product lines are severely ...

HERZLIYA, Israel--(BUSINESS WIRE)--Cognyte Software Ltd. (NASDAQ: CGNT) (“Cognyte”), a global leader in software-driven technology for investigative analytics, today announced that it has been ...

DUBLIN, Ireland, March 9 — Research and Markets has announced the addition of the “Predictive Analytics Market by Business Function, Applications, Organization Size, Deployment Model, Vertical, & by ...

It can sometimes be hard to pinpoint the return on investment in a particular technology, but police officials in Memphis, Tennessee, say they are getting major results from using predictive analytics ...