But Perkins believes that the company already had a “trust mark, a passion brand, a timeless classic” in the form of its original clover-leaf logo, designed, he understands, by an in-house team in ...

while also servicing our guests that are tried-and-true Perkins loyalists.” Along with the new name, the company will freshen ...

a new logo and even a brand-new brand name: Perkins American Food Co. “We are bringing the same soul, with a new attitude. Our rebrand is way more than a new logo and descriptor,” Toni Ronayne ...