The packaging industry enters 2026 under regulatory and sustainability pressures after a year of smart and bio-based ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

For marketing decision-makers, now is a crucial time for plotting out brand strategies for the year ahead -- a large part of which includes developing refreshed visual assets to better resonate with ...

The head of the Pentawards says this year's shortlists show that eco-friendly design has become mainstream across different categories. Packaging designers are embracing sustainability as the new ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

As Apple’s September 10th iPhone event approaches, a few new photos claiming to show packaged “iPhone 5Cs” and accompanying materials have surfaced online. The first photo comes from website iApps.im, ...