An aligned workforce is a happy, engaged workforce. Unfortunately, alignment between an organization and its employees doesn’t come naturally -- it takes planning, hard work and communication. Think ...

Whether in a nimble startup or a global giant, aligning every level of the organization toward common goals is vital for overcoming the numerous challenges in today’s business world and achieving ...

Alignment between strategy and execution is the invisible multiplier behind every high-performing organization.

History shows that the companies that last through any time of change have something in common, namely, a strong foundation of shared purpose. Yet, while defining a company’s vision and objectives is ...

Peter Drucker famously declared that any business has two basic functions – marketing and innovation. These functions create business results through growth (i.e., paying customers), and everyone in ...

Opinions expressed by Entrepreneur contributors are their own. Growing a business in a way that nurtures alignment instead of stunting it persists as a famously difficult task. And it’s only becoming ...

At the September 2025 MarTech Conference, Jessica Kao, director of B2B GTM transformation advisory at Adobe, moderated a powerhouse panel on one of the hardest questions facing enterprises today: How ...

Having true organizational alignment in marketing is extremely rare – yet, not having it leads to a plethora of problems…top-to-bottom. As the CEO of Opal – a marketing platform trusted by Target, ...