Join the 2026 #COSeries to explore AI-driven strategies, advanced measurement models, and privacy-first frameworks for B2B growth.

Today is the day as our Master Campaign Optimization begins with three webinars from leaders in the B2B marketing industry. With 75% of respondents to Demand Gen Report Benchmark Study cited Improving ...

Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand ...

Google is rolling out default asset optimization for all existing and new Demand Gen image ads, automatically adapting creatives to better fit various styles and aspect ratios starting Sept. 4.

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...

Starting April 1, Google will require a $5 daily minimum budget for Demand Gen campaigns in the Google Ads API.

The update ensures campaigns have adequate budget for the initial "cold start" phase as AI models learn and optimize for performance, according to Mattia Tommasone of the Google Ads API Team.

On average, B2B buyers consume 13 pieces of content before making a purchase decision (FocusVision). Our suite of paid media products (including opinion pieces, advertorials & press releases) will ...

W PR one of the largest independently owned PR firms in the U.S., today announced the launch of its new B2B demand generation suite, a modular offering designed to meet the rising demand for hybrid PR ...