If you ask me what my number one marketing tool is, my answer might surprise you. It is my electronic newsletter. Yes, that thing that most entrepreneurs abandoned years ago. Some people believe it’s ...

How to Actually Get Returns in Your Marketing Efforts The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered ...

Your LinkedIn posts vanish in 48 hours but newsletters convert readers into clients forever. Build passive lead gen with one ...

Some newsletters are effective and produce good results for the senders. Others go largely ignored. What makes the difference? Newsletters are having a moment in the sun, as marketers experiment with ...

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by ...

Ever looked into running newsletter sponsorships? If not, you may be missing out on valuable marketing opportunities. Although targeted advertising has been around since at least 1995, it’s made ...

Email marketing has become a crucial activity for many small businesses. An email newsletter often is often their main mode of engaging customers, building loyalty and driving sales. It’s not rocket ...

The 'message' is what you want your readers to retain and, in some cases, act upon. It seems so logical to distribute content that is relevant to your audience's lives and thereby anticipated and ...

Opinions expressed by Entrepreneur contributors are their own. One of the most significant advantages of using a programmatic ad platform for email newsletters is the unparalleled ability to target ...

Media buyers and marketers looking to stretch every dollar and invest in effective and measurable marketing programs should add e-newsletter sponsorships to their marketing mix in 2009. E-newsletter ...