Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

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Netflix’s new engagement report for the first half of 2023 has Hollywood and media observers abuzz at the trove of viewership data now available. The report features “hours viewed” metrics for a vast ...

Analytics initiatives are often viewed solely through a technical lens, resulting in situations where organizations get lost in the weeds agonizing over statistical models, database structures and ...

Netflix reported its first subscriber loss in a decade in April, sending the streaming company’s stock down 35% in a single day. But after making strategy shifts, Netflix added twice as many ...

Overview: Big data usage has grown to the point where it touches almost every aspect of our shopping habits, lifestyles, and routine consumer choices. Big ...

In every industry, leadership teams are under pressure to deliver consistent growth in unpredictable conditions. Markets ...