The classic three act story structure — a setting and character setup followed by a confrontation that ends in a resolution — is popular among writers in all media. But ditching this convention, ...
In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your ...
https://doi.org/10.5325/style.54.2.0172 • https://www.jstor.org/stable/10.5325/style.54.2.0172 Copy URL ABSTRACT: What allows an audience to make sense of stories ...
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