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The love affair between retailers and loyalty programs is in serious distress. Several major retailers have cut or reduced their loyalty programs and more are considering a trial separation. Customers ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Most loyalty programs sound good on paper but turn out to be clutter in your inbox. They promise points and perks but usually take months-or way too much spending-to earn anything real. But a few ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to an integral part of everyday life on customers’ personal devices. With ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

We may receive a commission on purchases made from links. Airline loyalty programs have become a strategic tool for flyers looking to maximize rewards and get more value from their travel, and knowing ...