Mobile video advertising has proven effective has proven its effectiveness in improving brand awareness, lead generation and engagement. So it's no surprise that programmatic mobile video is an area ...
More and more, people are turning from traditional media channels to their mobile devices for content consumption. In a recent study, comScore stated that the smartphone audience has increased 53% in ...
AUSTIN, Texas, Aug. 15, 2024 /PRNewswire/ -- In collaboration with researchers at King's Business School, Bayes Business School (City, University of London), and Vrije Universiteit Amsterdam, Digital ...
Categories: Discover best practices for integrating creative vision with data insights to build resonant, data-informed marketing.">Creative & Data Integration, John is Director of Creative Services ...
Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...
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