Elite interviewing is a specialised branch of qualitative research that focuses on engaging individuals who wield significant influence, possess specialised expertise, or hold critical decision-making ...

The minor in social research methods and applied statistics teaches you to use qualitative and quantitative research methods to answer social questions. Designed for students in the College of Liberal ...

Business research methods function to collect and convert raw data into the information you must have to make good business decisions. However, while all small-business owners should work on ...

The graduate certificate in qualitative research methods in Western Michigan University's College of Education and Human Development prepares you with skills in qualitative inquiry design and analysis ...

Oncology has made significant advances in standardizing how clinical research is conducted and reported. The advancement of such research that improves oncology practice requires an expansion of not ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

Walt Whitman wrote, “I am large, I contain multitudes.” In qualitative social science, this applies as both a celebration of what makes us human and as a warning of the limitations of using artificial ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...