The article discusses promotional merchandise, mostly keychain accessories, functions, and the consequences of this activity on the music industry. Actual growth development occurred in music ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

Looking for inspiration? The following examples from various campus units show how the rules and best practices from the UB brand guidelines are applied to different products for giveaways or ...