Impact measurement has become a crucial component for successful businesses. Being able to report on and provide proof of an organization’s impact can directly affect stakeholder — and investor — ...

A decade ago, I worked on impact-measurement guidelines for what was then called the venture philanthropy and social investment field in Europe. At the European Venture Philanthropy Association, we ...

In 2004, the term “ESG” was officially coined with the publication of the UN Global Compact Initiative’s Who Cares Wins report. ESG is simply another way of measuring the centuries-old concept of ...

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...

Remember when the Camden Coalition’s hotspotting approach was the new kid on the block? It was simple and made intuitive sense—a compelling strategy to reduce healthcare costs and boost quality for ...

Global impact funds now have over $322 billion in assets under management, PitchBook data shows. Many of them face a similar issue: How do they measure how impactful their investments have been?

The Pentagon still lacks clear ways to measure if the organizations charged with innovation in the Department of Defense actually work. In 1964, the federal government funded 67 percent of research ...

Editor’s note: This is part two in a series of articles on, “How to Measure the Success of Your Loyalty Program.” Read part one here. The age-old standard for loyalty measurement is RFV—recency, ...

In today’s competitive environment, it is becoming increasingly important for nonprofit groups to be able to measure their impact on society, and to communicate those results — whether it’s to donors ...

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...