Allie Lichtenberg will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21. Click here to learn more and get your ticket. Over the past 13 years, ...
Major League Baseball games on Netflix will be getting the Nielsen treatment this season. According to a report by Austin Karp in Sports Business Journal, MLB games that are set to air on Netflix this ...
With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for ...
Citing “significant changes in the in-game advertising landscape” since the Interactive Advertising Bureau (IAB) issued “In-Game Measurement Guidelines” for the ad industry in 2009, the Media Rating ...
In an update that could have implications for future standards for measuring advertising in the metaverse, including new three-dimensional and mixed reality ad formats, the Interactive Advertising ...
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