A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Finally, one of the most powerful strategies is collaboration. Working with experienced book marketing professionals, like The Book Writing Group, allows authors to leverage expertise they might not ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Are you in the process of developing your 2022 customer-focused marketing strategy? Recently, I worked with a client to create their marketing strategy for the coming year. We held leadership strategy ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

Annual marketing planning shouldn’t start with a fixed budget. Learn how marketers can shape strategy, align with finance, and use data to drive smarter investment decisions.

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...