The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

LONDON--(BUSINESS WIRE)--Identifying high-value customers and allocating marketing spend is challenging, and involves many variables. Marketing mix modeling uses analytics to determine an optimal ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

See how top marketing project management software like monday, ClickUp, and Notion help marketing teams execute campaigns more efficiently. The best marketing project management software helps you ...