A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...

Don’t scale back your marketing budget in uncertain economic times. Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, ...

Years ago I spoke to a local group about marketing and its return on investment. When I first started my own agency, I was surprised at the pushback from companies who were seeking our marketing ...

Maximize unused funds. Invest your surplus marketing budget in AI training, tech integration or prepaid campaigns to enhance efficiency and ROI. Upgrade team skills. Use end-of-year funds to provide ...

Digital marketing is more popular than ever. As a result, corresponding budget allocations are increasing, leaving marketers scrambling to keep up. Digital marketing spend increased nearly 16% from ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are increasing this year, they still lag ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry. Overall marketing budgets for Q1 2025 fell for the first time in four years, ...

STAMFORD, Conn.--(BUSINESS WIRE)-- Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are ...