New data reveal how ease of access and thoughtful design drive gift card success. In today’s busy world, convenience isn’t just appreciated, it’s expected. Whether we’re ordering groceries, booking a ...

With the holiday shopping season fast approaching, a simple addition to your catalog can go a long way: gift cards. Unlike other types of inventory, gift cards are cheap to produce, easy to ship and ...

In a world where digital transactions are becoming the norm, the physical presentation of a gift card can significantly amplify its emotional value. Moving away from the conventional envelope, ...

SANTA ANA, Calif. -- No more plain, plastic gift cards. Push a button on Target's new card and its trademark pooch Spot barks "Jingle Bells." Consumers at Gap and Wal-Mart personalize them by ...

Many gift cards go unused every year. Learn how to avoid expiration, stack deals, swap gift cards and turn leftover gift card ...